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For most of the world, the idea of supply and demand is the easiest explanation. Jiu-jitsu is growing, and there are still many areas where the nearest jiu-jitsu school is more than an hour away. In this environment, people are willing to pay more for a service that may be difficult to come by. Even in areas where jiu-jitsu is extremely popular, like Los Angeles, the number of jiu-jitsu schools in the area is still relatively small compared to traditional martial arts like karate, kung fu, or tae kwon do.
Beyond the demand, jiu-jitsu schools typically require more mat space than a striking art where the class stands in a line and punches into the air, so a jiu-jitsu school can be more expensive to run. Jiu-jitsu instruction, due to the complexity of the sport, can also be more involved. A tae kwon do school expects students to stay for about three years—the time it takes to get a black belt in that art—so they rely on lower monthly fees to get you in the door and then milk you for testing fees once you’re hooked. Testing fees are a rarity at jiu-jitsu schools, and even if your school has them, the belts are far fewer, so you still end up paying much less than you might at a karate school.
All of that is another way of saying that you are paying for a premium service. A good jiu-jitsu program is worth paying the extra money for. Drink a few less beers and maybe skip going out to eat a few times a month if your budget is tight.
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